The Nintendo Wii - Still Out There in Front?

Nintendo Wii still sells like warm bread from the oven and it'll still be fun in 2009. Why is it still so difficult to find in some places?

That is just it - some places - it's not quite as difficult anymore to buy the Wii as it once was. In the UK for example, the store Argos have the console in stock just about 100% of the time now, but of course it's not like that everywhere.

Wii's main competitor, the Sony PS3, is still getting slaughtered in terms of sales. Wii Mario Kart and Wii Fit both sold incredibly well on release and continue to do so, with the Wii Fit selling out the whole of the stock sent to the US by Nintendo in the very first few days. Wii supplies in the UK are particularly short at Christmas due to the rush of parents who promised their kids one only to discover that they can't find one anywhere. Buy it summertime instead.

This console sells so well possibly because the Wii Sports in particular is a good way to lose weight and remains just as much fun now as it did when it was first released, if not more. There is another factor which makes this console unique and attractive for non-gamers - getting fit. Wii Fit's Balance Board works kind of like two scales fused together, which, as its designers found, makes it instantly more fun than just one. And boy, can you work out on it.

The audience is expanding even more as Wii sales are nearly double that of the PS3's. My guess is that Nintendo did not anticipate how quickly their latest console would be adopted by people outside of it's normal market. I think it is selling so well not just because of the "hard to get" principal, but also because it has opened up a much larger market for video games. We're witnessing a substantial change in the videogame marketplace with the Wii, one that even Nintendo couldn't predict and it remains a unique system that appeals to many non traditional gamers.

Maybe a Wii2 is on the way. Who knows eh?

John Milligan.

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